Business Administration: Major in Marketing Management
A BUSINESS HAS DEVELOPED A GREAT NEW PRODUCT.
Now what? How will you convince the world to buy it? A good place to start is with a degree in business administration: major in marketing management. It will give you the business skills necessary to thrive in the field of marketing and sales. The combination of management and general education courses helps you apply skills in effective management, critical thinking, communications and ethical decision-making to address workplace challenges. This program also includes critical marketing and sales courses that cover topics such as consumer behavior, integrated marketing communications, professional selling and strategic marketing management. Be sure to consider the flexibility of earning an online degree in marketing through Westwood College. You'll have the opportunity to go back to school on your schedule, and when you graduate from the on-ground or online program, you’ll be fully prepared for entry-level positions in the field, such as sales manager, operations manager and marketing implementation manager.
BUSINESS ADMINISTRATION: MAJOR IN MARKETING MANAGEMENT COURSE INFORMATION
A business administration: major in marketing management degree opens up a world of possibilities. Course topics include:
- Principles of Advertising
- Strategic Marketing Management
- Internet Sales and Marketing
- International Sales and Marketing
- Marketing Seminar
- Consumer Behavior
- Services Marketing
UPON SUCCESSFUL COMPLETION OF THE PROGRAM, YOU WILL BE ABLE TO:
- Detail essential business functions
- Recognize the dynamic global business environment
- Apply organizational change principles
- Employ effective sales practices
- Develop a strategic marketing plan.
