Business Administration: Major in Fashion Merchandising
YOU HAVE AN UNUSUALLY STRONG EYE FOR FASHION,
which is why you’re a great candidate for a degree in fashion merchandising. Our program will introduce you to the exciting global fashion industry as you develop a solid foundation in fashion merchandising essentials, including apparel analysis, visual merchandising, retail buying and fashion promotion. The combination of coursework in business, merchandising and fashion—along with skills in critical thinking, communications and decision-making—will help you become well prepared for the contemporary workplace challenges of your industry. Both our on-campus and online fashion merchandising programs will prepare you to make your mark in entry-level positions like assistant fashion buyer, fashion coordinator, assistant retail manager or product promoter. You’ll look good entering the fashion industry with this degree in hand.
BUSINESS ADMINISTRATION: MAJOR IN FASHION MERCHANDISING COURSE INFORMATION
A business administration: major in fashion merchandising degree opens up a world of possibilities. Course topics include:
- Marketing Principles
- Introduction to the Fashion Industry
- Visual Merchandising
- Fashion Advertising and Promotion
- Fashion Merchandising Internship
- Fashion Event Planning
- Consumer Behavior
- Multicultural Retailing
UPON SUCCESSFUL COMPLETION OF THE PROGRAM, YOU WILL BE ABLE TO:
- Describe and explain the creation of a fashion line from vision to design, product development and product production
- Analyze and evaluate the fashion elements of apparel, wardrobe and textiles
- Explain the process of marketing and advertising from market and fashion trend analysis to the development and deployment of strategies to communicate to target markets
- Plan and execute a fashion promotion
- Prepare and present a professional portfolio
